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Thinking of selling?

Auctioneering Fees:

  1.  We offer our services on a “No sale no fee” basis. (N.B: The vendor is responsible for all advertising expenses incurred directly relating to the sale of the property)
  2. All advertising costs will be agreed with you and must be paid for prior to any marketing. 

BER Certificate:

  1. Please note under new legislation it is necessary for you to have a BER Certificate for the property in order to advertise your property for sale. Do contact us if you require assistance in acquiring same.

Property Service Agreement:

  1. On choosing us as your agent you will be required to sign a Property Service Agreement which is a legal agreement/contract between the selling agent and vendor required by law. This agreement must be signed and returned to our offices before our selling services can commence. 


  1. All viewings will be structured around whatever times/ period suits the vendor for access. Even if the property is vacant and we have a key, we will inform you of all upcoming viewings and follow-up with an update on same.


  1. We will inform the vendor of any offer received from prospective purchasers even if the amount is unsatisfactory. All offers are logged on our database.


  1. One of the most important factors when deciding which Estate Agency will be favoured with the sale of your house should be the quality and professionalism of the negotiators who will be dealing with the day-to-day viewing and negotiations.  We pride ourselves in achieving the highest price for your property and only senior level staff will be acting on your behalf. The vendor will be fully involved and advised in the negotiation process, unless otherwise instructed.


  1. Once the property is “sale agreed” we will forward sale advice notes to both the vendor and purchaser solicitors with the details of the sale. It is our aim as the agent to make sure that the sale proceeds and efficiently and effectively as possible by liaising with solicitors throughout the sale process.

Dooley Auctioneers are committed to obtaining the maximum sale price for your property. We would be delighted to be favoured with the instruction to sell your property and assure you of our very best efforts in this important matter.  Should you decide to sell your property, now or in the future, or have any queries relating to any aspect of this proposal, please do not hesitate to contact us.

N.B: Please note that in the event of Dooley Auctioneers not selling your property that the vendor is still liable for advertising costs


For Sale Boards:

  1. One of Dooley Auctioneers distinctive For Sale Boards will be placed at your property

Property Appraisal/ Inspection:

  1. An initial inspection will be carried out to discover the market value of the property which will take into consideration the location, the size and condition, comparison properties recently sold, planning and any other particulars that may apply. Once the market value has been agreed a second property inspection will be carried out to take measurements of all the rooms and take photos for marketing purposes.


  1. A full colour printed brochure with photographs (internal and external), location map etc., would be produced which each prospective purchaser will receive on viewings and in office. The property will be listed on our property listing sheet supplied in our offices.

Online Advertising:

  1. On choosing us as your agent the property will be listed on our own website  as well as other national and international websites including the most popular and . Other website include the following; , ,,,, , ,, 

Social Media:

  1. The property advert will be shared on Facebook, Twitter and a video can be posted on

Local Newspapers:

  1. Advertise the property in the local press such as the Limerick Leader, Weekly Observer, and Limerick Post. We also advertise more nationally if needed in the Irish Examiner, Irish Independent, Farmers Journal, etc. 
  1. We will also put a free editorial in the Limerick Leader if possible

Marketing Approach:

  1. Our marketing approach comprises of online advertising on the top property websites, database marketing and local newspapers. Our market leading online database Acquaint enables us to manage sales more efficiently and effectively and match prospective purchasers to new properties for sale.
We recently sold our parents house through Pat Dooley. Pat was great to deal with, in that he was efficient, thorough and always at the end of the phone. The house was presented brilliantly online. The pictures and 360 views really helped to attract viewers. The whole process was very easy as Pat looked after everything. I would have no hesitation at all in recommending Pat and his team.Liam HoganJanuary 5, 2022
Excellent knowledge of the local market in addition to the wider housing marketSean ToomeyDecember 24, 2021
Selling a house can be an incredibly challenging time, and a good auctioneer can make all the difference. Pat Dooley of REA Dooley group was an outstanding one. We’ve gone through the process of selling a house twice before, and they were both negative experiences. But after reading all of Pat’s 5 star reviews we decided to go with REA Dooley group this time around and I’m glad to say that we couldn’t have chosen a better auctioneer. Pat was there every step of the way, and he was always easy to reach, he answered all of our questions and he explained everything to us in such a clear way. After our previous negative experiences with other auctioneers, Pat was a breath of fresh air. The process couldn’t have gone easier or quicker, and it was all in thanks to Pat & REA Dooley Group’s hard work & excellent communication skills. He went above and beyond for us. An absolute gentleman, he is truly a rarity in the field of auctioneering. I will be recommending him to friends & family, and to anybody who is looking to sell their house.Shauna GDecember 22, 2021
I engaged Pat Dooley to sell my house after he was recommended by a friend. I previously had a poor experience with an auctioneer in the past and I was a little apprehensive, however this was soon dispelled as Pat and his staff were exceptional. Very professional and easy to deal with, conscientious and competent. Within 3 weeks we had gone from "for sale" to "sale agreed". A great team to deal with and I can only highly recommend them to anybody who is buying or selling a property.MDecember 19, 2021
Was great to work with Pat and the team when buying a house. Everyone was great to help us and our sale went through quickly. If we had any questions or needed anything, Pat was quick to respond and a great help. Would highly recommend REA Dooley Group after our dealings with them.Aoife O'RiordanDecember 19, 2021
I have to commend Chloe and the great service she provided. In a long process, full of interruption and many unexpected turns, she remained patient, calm and concerned throughout. She gave great advice and reassurance and remained good humoured throughout, which helped a great deal in getting the sale over the line. Thank you Chloe!Richard MeadeDecember 4, 2021

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